Secrets AI Pricing Plans: Free, Lite, Plus, Premium & Ultimate Compared
Secrets AI runs five subscription tiers from free to $39.99/month, with a virtual currency system (Moments) that governs media generation and premium actions. Understanding both the subscription cost and the Moments cost-per-action is essential — the sticker price of a plan only tells half the story. This page breaks down every tier, every action cost, and which plan actually delivers the best value for different use patterns.
For context on what features each tier unlocks, see the full feature breakdown. To understand whether the free tier is worth trying before upgrading, visit the free vs premium comparison.
Secrets AI Pricing Overview
| Tier | Monthly | Quarterly | Biannual | Annual (per month) |
|---|---|---|---|---|
| Free | $0 | — | — | — |
| Lite | $5.99 | — | — | $4.00 |
| Plus | $9.99 | — | — | $6.67 |
| Premium | $19.99 | $49.99 ($16.67) | $89.99 ($15.00) | $159.99 ($13.33) |
| Ultimate | $39.99 | $99.99 ($33.33) | $179.99 ($30.00) | $319.99 ($26.67) |
The Free and Lite tiers are monthly-only. Premium and Ultimate offer quarterly, biannual, and annual billing cycles. The annual commitment saves exactly 33% compared to monthly across both Premium and Ultimate — roughly the equivalent of getting 4 months free per year.
What You Get on Each Plan
Free Plan
The free tier is best understood as a trial environment rather than a usable long-term product:
- 20 messages per day (500-character maximum per message)
- 200 starting Moments (one-time credit, not monthly)
- Basic short-term memory — last 2-3 exchanges only, no conversation continuity
- No image generation and no video generation
- Full character library access — all ~94 characters and 100+ scenarios are browsable
- Private Mode available (E2E encryption per conversation)
Those 200 Moments are enough to send roughly 100-200 text messages, or generate 4-8 images, or use voice for about 2 minutes. There is no monthly Moments top-up on the free tier — once the 200 are spent, media generation stops unless you upgrade or purchase more.
Lite Plan ($5.99/mo)
The Lite tier is the entry point for a real Secrets AI experience:
- 100 messages per day
- 1,000 Moments per month
- Basic long-term memory — approximately 14-day recall window
- Short video clips (3-second clips available)
- Access to standard AI models
At 1,000 Moments/month, you can generate roughly 20-40 images per month, or 2-20 short video clips, or about 10 minutes of voice. The budget is tight for media-heavy use.
Plus Plan ($9.99/mo)
Plus is the recommended starting point for most users — it removes the daily message cap and provides meaningful Moments for regular media use:
- Unlimited messaging
- 3,000 Moments per month
- Improved memory — approximately 30-day recall with topic + tone awareness
- Full image and video generation (all clip lengths)
- Access to premium AI models
With 3,000 Moments, a typical mixed-use month (60-120 images, a few videos, some voice time) is comfortably achievable without running dry. Memory quality takes a noticeable step up from Lite.
Premium Plan ($19.99/mo)
Premium is for users who want the full platform experience, including deep memory and premium AI models:
- Unlimited messaging
- 8,000 Moments per month + 10% bonus on top-ups
- Unlimited memory with full conversation history and emotional timeline
- Time Machine feature (revisit past conversation moments)
- 4x memory access multiplier and +60% context length boost
- Premium AI models
The emotional timeline and Time Machine features fundamentally change how persistent the companion relationship feels. 8,000 Moments supports approximately 160-320 images, 13 longer video clips, or 80 minutes of voice — or a realistic mix of all three. The 10% bonus on Moments top-ups reduces the effective cost of additional purchases.
Ultimate Plan ($39.99/mo)
Ultimate adds group features and maximizes all platform capabilities:
- Unlimited messaging
- 15,000 Moments per month + 15% bonus on top-ups
- Everything in Premium plus group chats (up to 3 characters simultaneously)
- Personas feature for identity-switching roleplay
- 6x memory access multiplier and +100% context length boost
At 15,000 Moments, heavy video creators can generate 25-300 video clips per month depending on length. The 15% bonus on top-up purchases is the most generous on the platform. Group chats and Personas are exclusively available at this tier.
Understanding the Moments System
Moments are Secrets AI's in-app virtual currency. Every media action — and some text actions — costs Moments.
| Action | Moments Cost |
|---|---|
| Text message | 1-2 Moments |
| Image generation | 25-50 Moments |
| Short video clip (3 sec) | ~50 Moments |
| Full video clip | up to 600 Moments |
| Voice call | 100 Moments per minute |
| Manual memory save | 10 Moments per memory |
| New custom character | 1,000-1,500 Moments |
Key insight on video cost: A single long video clip can cost as much as 600 Moments — that's 20% of a Plus plan's monthly allocation in one clip. Heavy video users need Premium (8,000 Moments) or Ultimate (15,000 Moments) to avoid constant top-up purchases.
Bulk Moments purchase options (for when your monthly allocation runs low):
| Bundle | Price | Per-Moment Cost |
|---|---|---|
| 1,980 Moments | $5.99 | $0.00302 |
| 9,900 Moments | $24.99 | $0.00252 |
| 19,800 Moments | $44.99 | $0.00227 |
| 49,500 Moments | $99.99 | $0.00202 |
| 118,800 Moments | $249.99 | $0.00210 |
Top-up discounts reach up to 30.4% at higher bundle sizes. Monthly Moments grants reset each billing cycle — unused Moments do not automatically roll over indefinitely.
Annual vs Monthly — Savings Breakdown
| Tier | Monthly | Annual (total) | Annual (per month) | Savings |
|---|---|---|---|---|
| Lite | $5.99 | — | $4.00 | 33% |
| Plus | $9.99 | — | $6.67 | 33% |
| Premium | $19.99 | $159.99 | $13.33 | 33% |
| Ultimate | $39.99 | $319.99 | $26.67 | 33% |
The consistent 33% savings across all tiers makes the annual commitment attractive if you know you'll use the platform long-term. The practical advice: test with a monthly plan for 2-3 months to confirm the tier fits your usage pattern, then switch to annual for ongoing savings.
Which Plan Is Right for You?
Just exploring: Start free. Your 200 Moments will cover enough text messages and a few images to assess conversation quality and UI before spending anything.
Casual text-focused user: Plus ($9.99/month) — unlimited messaging, 30-day memory, and 3,000 Moments for light image use.
Regular image + occasional video: Premium ($19.99/month) — 8,000 Moments supports 160+ images or a realistic mix of images, videos, and voice calls per month. The memory upgrades (emotional timeline, Time Machine) dramatically improve the companion experience.
Heavy video creator: Ultimate ($39.99/month) — 15,000 Moments with a 15% top-up bonus, plus group chats and Personas for users who want the full feature set.
For a side-by-side breakdown of what each tier unlocks in practice, see the free vs premium comparison. For a full platform assessment including quality ratings, visit the detailed review.
Payment Methods and Billing
Accepted payment methods:
- Visa and Mastercard (credit and debit)
- Virtual debit cards
- Cryptocurrency (minimum $20 transaction)
American Express is not accepted.
All charges appear on bank statements as "Sun Clinical Laboratories" — no reference to AI, adult content, or the platform name. This discreet billing descriptor is one of the platform's notable privacy features.
Subscriptions can be cancelled at any time; access continues through the current billing period. Refund policy details are not prominently published — contact support for specific cases. Cryptocurrency payments provide the highest degree of financial privacy for users who require it.
FAQ
Yes. The free tier has no time limit and no credit card required. You receive 20 messages per day, a 500-character message limit per message, and 200 starting Moments (a one-time credit). No image or video generation is available on the free plan. The free tier is best used to evaluate conversation quality before deciding on a paid subscription.
Yes. Moments can be purchased separately from any subscription tier in bundles ranging from 1,980 Moments ($5.99) to 118,800 Moments ($249.99). Premium and Ultimate subscribers receive a 10% and 15% bonus respectively when purchasing Moments top-ups. These purchased Moments are added to your existing balance and can supplement your monthly allocation.
Monthly Moments allocations (the amount included in your subscription) do not carry over indefinitely between billing cycles. Separately purchased Moments top-ups may behave differently — check your account settings for the current balance and expiry policy. This makes it worth calibrating your usage to avoid ending each month with a large surplus of allocated Moments.
All Secrets AI charges appear as "Sun Clinical Laboratories" on your bank or credit card statement. There is no reference to Secrets AI, AI companions, adult content, or Secret Labs Inc. in the billing descriptor. Cryptocurrency payment is also available (minimum $20 per transaction) for users who prefer that billing charges not appear on card statements at all.